America’s health depends on all businesses, not just healthcare companies, to do their part. John Quelch Read Quote
When we’re talking about brand, we’re talking about what does the brand stand for. And when we’re talking about approval, we’re talking about whether or not I approve of what the brand stands for. John Quelch Read Quote
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson’s actions affect Virgin. John Quelch Read Quote
I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. John Quelch Read Quote
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. John Quelch Read Quote
The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch Read Quote
You certainly don’t want to market the president as if he or she were a box of breakfast cereal. John Quelch Read Quote
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch Read Quote
