As much as I like to explore the world, I explore music – from classical to rock. Jochen Zeitz Read Quote
Look at timber prices in the late ’90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. Jochen Zeitz Read Quote
Obviously, South Africa is our most important market, but we are also gradually increasing our presence throughout East and West as well as North Africa. It is a continent with a lot of potential which we plan to tap into. Jochen Zeitz Read Quote
I think South Africa has shown it can host such a big event as the World Cup, so why not hold the Olympics at some point in Africa? Maybe not just in one country but in a host of countries. Jochen Zeitz Read Quote
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective. Jochen Zeitz Read Quote
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That’s what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, ‘Well, it’s about more.’ Jochen Zeitz Read Quote
We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be. Jochen Zeitz Read Quote
I’m a curious person, and I always like to test new waters, and I’ve always jumped into the cold water and then started to think about how to swim. Jochen Zeitz Read Quote
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we’re always trying to bring our sports heritage into the fashion world. Jochen Zeitz Read Quote
