It’s pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life. Jerry Greenfield Read Quote
Don’t just do something because it’s a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you’re doing something you are passionate about and really believe in, then that will carry you through. Jerry Greenfield Read Quote
The reality is that most companies are not about any values at all – they are about making money. It is extremely rare for a business to stand for anything because most businesses don’t want to alienate potential customers, and if you believe in anything you are going to alienate someone. Jerry Greenfield Read Quote
Businesses can lead with their values and make money, too. You don’t have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially. Jerry Greenfield Read Quote
I’m a pretty laid-back kind of guy. What I’ve always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take. Jerry Greenfield Read Quote
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it’s more than just food. So I think when you combine caring, and eating wonderful food, it’s a very powerful combination. Jerry Greenfield Read Quote
