When you are led by values, it doesn’t cost your business, it helps your business. Jerry Greenfield Read Quote
I guess I harboured hopes that things would happen more quickly, but I’m not disappointed. Jerry Greenfield Read Quote
I eat many different ice creams. I’m not an ice cream snob, although I do think Ben & Jerry’s is the best. But I’m happy to eat anybody’s ice cream, really. As long as it’s good. Jerry Greenfield Read Quote
If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation. Jerry Greenfield Read Quote
Businesses typically look at issues like price, quality, time of delivery. They don’t often think about social and environmental impact because they’re focused on their financial bottom line. Jerry Greenfield Read Quote
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line. Jerry Greenfield Read Quote
It’s good to stand for something, to believe in something and base your business on values. Jerry Greenfield Read Quote
Recycling, packaging, businesses are changing all of those things because that’s what consumers want. Jerry Greenfield Read Quote
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry’s was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders – whether that’s suppliers or customers – to bring about a more sustainable world. Jerry Greenfield Read Quote