There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn’t recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp. Jeremy Stoppelman Read Quote
You want experimentation. Every once in awhile, you stumble upon something that blows your mind. Jeremy Stoppelman Read Quote
About every year or two, there is a moment of truth where there’s some new development in the marketplace, some new technology, some sort of existential crisis. You just have to be vigilant about looking out for those moments. Jeremy Stoppelman Read Quote
In the very beginning, Yelp started as a service where we really didn’t think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004. Jeremy Stoppelman Read Quote
Starting a company, your success is going to be very dependent on how you adapt. You’re going to make decisions, you’re going to make bets; most of them are going to turn out to be wrong. Jeremy Stoppelman Read Quote
I think by paying attention to the feedback that you get on Yelp, you can very quickly integrate it into your business… The really savvy folks out there, they don’t necessarily take anything negative personally, but use it as constructive feedback and adjust their business. Jeremy Stoppelman Read Quote
When Yelp first took off, our rankings on Google would fluctuate wildly. Jeremy Stoppelman Read Quote
Where folks like Google have fallen down is in just putting a little review box up, then closing their eyes and letting the algorithm take care of itself. Yelp is a technology company, but also a company that understands how people want to connect with one another. Jeremy Stoppelman Read Quote
On mobile, what are the core apps? It’s basically messaging, mapping and review data. Jeremy Stoppelman Read Quote
Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don’t feel we can do that if we don’t have effective ways to prevent gaming of the system. Jeremy Stoppelman Read Quote
