Congress seems to believe that ‘Children are our future’ is a phrase coined by tobacco advertisers. Jef I. Richards Read Quote
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Jef I. Richards Read Quote
Advertising is speech. It’s regulated because it’s often effective speech. Jef I. Richards Read Quote
Creativity is an advertising agency’s most valuable asset, because it is the rarest. Jef I. Richards Read Quote
Commercial speech is like obscenity… we can’t seem to define it, but we know it when we see it. Jef I. Richards Read Quote
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. Jef I. Richards Read Quote