There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards Read Quote
There’s so much truly putrid advertising out there it’s embarrassing. But not all advertising is bad. Some of it is really quite mediocre. Jef I. Richards Read Quote
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, ‘I want this child to grow up to be a media planner’? Jef I. Richards Read Quote
The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards Read Quote
If its not done ethically, advertising won’t be trusted. If consumers don’t trust it, advertising is pointless. Jef I. Richards Read Quote
I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Jef I. Richards Read Quote
I wish all consumers were as gullible as advertising’s biggest critics. Anyone who believes advertising is that powerful will believe almost anything. Jef I. Richards Read Quote
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What’s wrong with this picture? Jef I. Richards Read Quote
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ Jef I. Richards Read Quote
