One is that that’s the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that’s of value to Web sites. Jay Chiat Read Quote
Transferring successfully to the next generation means producing work that’s as good as or better than the work of the first generation that founded the agency. Jay Chiat Read Quote
Outside of advertising, the person who’s influenced me most is quite possibly Frank Gehry. Jay Chiat Read Quote
Eighty percent of what everyone’s talking about never happens. I don’t mean in terms of product development that’s happening right now, I’m talking about the far-flung visions of the future. Jay Chiat Read Quote
Second, we’re spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We’re spending more money to write our existing information into databases or onto CD-ROM. Jay Chiat Read Quote
We don’t have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in. Jay Chiat Read Quote
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. Jay Chiat Read Quote
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Jay Chiat Read Quote
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. Jay Chiat Read Quote
