If you care about your product, you should care just as much about how you describe it. Jason Fried Read Quote
When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, ‘Our products are like everyone else’s, too.’ Jason Fried Read Quote
As businesses grow, all sorts of things that once were done on the fly – including creating new products – have a way of becoming bureaucratized. Jason Fried Read Quote
I’m not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech. Jason Fried Read Quote
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care? Jason Fried Read Quote
A lot of people relate leadership to formalities. They believe that leadership is about being professional and strong and always right and being a booming voice. I just don’t buy that. I think that leadership is a soft skill; it’s a people skill. Jason Fried Read Quote
I think what really people want is just a few things done really, really well. And if you think about ever day of your life, the things you really appreciate aren’t the complicated things. They’re the simple things that work just the way you expect them to. Jason Fried Read Quote
Practice quality, and you get better at quality. But quality takes time, so by working solely on quality, you end up losing something else that’s important – speed. Jason Fried Read Quote
I casually advise a few young companies, and I’m always surprised when I see them overthinking simple problems, adding too much structure too early, and trying to get formal too soon. Start-ups should embrace their scrappiness, not rush to toss it aside. Jason Fried Read Quote
