Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product. James Surowiecki Read Quote
Making loans and fighting poverty are normally two of the least glamorous pursuits around, but put the two together and you have an economic innovation that has become not just popular but downright chic. The innovation – microfinance – involves making small loans to poor entrepreneurs, usually in developing countries. James Surowiecki Read Quote
If being the biggest company was a guarantee of success, we’d all be using IBM computers and driving GM cars. James Surowiecki Read Quote
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote. James Surowiecki Read Quote