A big shop in Manhattan would feel like we were betraying our roots. And we’re not just going to open a bunch of stores. James Jebbia Read Quote
We can have a leather jacket for $1,500, and if it’s a good value, young people will understand that. But we also want to have the feeling that this won’t be here in a month. James Jebbia Read Quote
People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks that’s actually legit. James Jebbia Read Quote
I’m not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can’t really be that strong of a brand. James Jebbia Read Quote
I’ve seen a lot of brands fail because they went, ‘Hey, look, we’re from New York, and that’s what we’re all about.’ But wherever you go, people are proud of where they are. So even though we’re from New York, what we do is a mindset: it’s got to work in Japan, in Los Angeles, London, wherever. James Jebbia Read Quote
Oftentimes you’ll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme. James Jebbia Read Quote
Any brand in the world wants to make desirable product. But we don’t shove it down people’s throats. James Jebbia Read Quote
When I do read something about a designer it doesn’t alter my thoughts about their collection when I see it in person. James Jebbia Read Quote
