I used to like Lady Gaga. I still love her. But what I like about LMFAO is that they’re completely outside of the box; they’re completely different. They’re not ridiculous, but they are not afraid of it. And also, it’s a certain type of artistry. Jacques Torres Read Quote
My goal is to teach what chocolate is. I don’t think my customers understand what it takes to make chocolates. Jacques Torres Read Quote
I make my own chocolate, I grow my own beans, and now I have something about the history of chocolate. I feel I try to go as far as I can into this profession. Jacques Torres Read Quote
By planting more, we find new hybrid of cocoa, and by doing that, we lose some quality. So the price of the very high-end chocolates rises even more. Jacques Torres Read Quote
You can easily compare chocolate to wine. What makes a good wine is usually a good terroir, a good grape, and the weather has something to do with it. Chocolate is the same, from where the cacao bean grows to what type of tree it grows on. Jacques Torres Read Quote
If you buy chocolate with too high of a cocoa content, you might not like it because it doesn’t have enough sugar. Jacques Torres Read Quote
I personally like different chocolates. I like milk chocolate during the day and, during the evening, I like something a little bit stronger with more personality, so maybe a 70-percent or 75-percent bar that’s hopefully made with good beans so it’s not acidic or bitter. Jacques Torres Read Quote
Dark chocolate can be good for you, and when I say ‘can,’ it’s about what type of dark chocolates are you eating. Don’t eat the dark chocolate with too much sugar. Jacques Torres Read Quote
I decided on a chocolate business. I love the history of chocolate and making it and the fact that people of any gender, age, and race enjoy it. I found a space in Brooklyn that had not been used in 30 years. Then I talked to an investor who wanted more than 50 percent of the business. Jacques Torres Read Quote
I come from a family of craftsmen. We like to make things with our hands. Better than the pleasure of making money is the pleasure of making the product and saying, ‘Wow. I did that.’ I couldn’t see myself doing anything other than making good things to eat. Jacques Torres Read Quote