I look at the money I’m about to spend on myself and ask if IKEA’s customers could afford it. Ingvar Kamprad Read Quote
I’ve paid an awful lot of lawyers to protect what I’ve built. I can only hope the money was well spent. Ingvar Kamprad Read Quote
My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make a place for it in his spending, and could afford it. Ingvar Kamprad Read Quote
I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them. Ingvar Kamprad Read Quote
We don’t need flashy cars, impressive titles, uniforms, or other status symbols. We rely on our strength and our will! Ingvar Kamprad Read Quote
How the hell can I ask people who work for me to travel cheaply if I travel in luxury? It’s a question of good leadership. Ingvar Kamprad Read Quote
We have always looked at taxes as a cost, just as any other cost that comes with doing business. Ingvar Kamprad Read Quote
The company will never go to the market. We want to keep strict self-financing. Ingvar Kamprad Read Quote
