Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog. Imran Amed Read Quote
Education was something my parents always put a lot of emphasis on. It was naturally in me, and my sister is equally driven. She is a paediatric endocrinologist. Imran Amed Read Quote
My parents landed in Calgary in December 1974, straight from Nairobi. They were immigrants, like many people coming to build a better life. My mom was five months pregnant with me when they landed. Imran Amed Read Quote
One of my closest friends was a half-black, half-Jewish girl. Another good friend had a shaved head… but I was also friends with jocks. I was a ‘floater,’ I guess you could say. Imran Amed Read Quote
Most of my ideas come from drawing patterns across conversations I have with different types of people – technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about. Imran Amed Read Quote
I had long had an instinct about there being a role for me in a creative industry. Maybe I didn’t listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. Imran Amed Read Quote
As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered. Imran Amed Read Quote