Cutting prices or putting things on sale is not sustainable business strategy. Howard Schultz Read Quote
My parents really wanted me to get out of New York, be exposed to other people, other ways of life. Howard Schultz Read Quote
A great business has to have a conscience. You have to know who you are and who you are not. Howard Schultz Read Quote
I really believe that you cannot use the stock market as a proxy for the economy. Howard Schultz Read Quote
My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she’s at film school. I discouraged both of them early on from getting involved in Starbucks. I didn’t think it would be fair; plus, they didn’t have any interest anyway. Howard Schultz Read Quote
I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. Howard Schultz Read Quote
In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people. Howard Schultz Read Quote
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. Howard Schultz Read Quote
