We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick – it’s transactional. I think tea is more Zen-like. It requires a different environment. Howard Schultz Read Quote
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. Howard Schultz Read Quote
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I’m going to do some work at home, I would make myself a French press. It’s the best way to make conventional coffee. Howard Schultz Read Quote
My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point – because of the injury, he couldn’t walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. Howard Schultz Read Quote
With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. Howard Schultz Read Quote
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. Howard Schultz Read Quote
The premium single-cup segment is the fastest-growing business within the global coffee industry. Howard Schultz Read Quote
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. Howard Schultz Read Quote
