Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now. Howard Schultz Read Quote
Turning a culture around is very difficult to do because it’s based on a series of many, many decisions, and the organization is framed by those decisions. Howard Schultz Read Quote
People ask me what’s the most important function when you’re starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. Howard Schultz Read Quote
There’s this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. Howard Schultz Read Quote
You can’t build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own. Howard Schultz Read Quote
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. Howard Schultz Read Quote
California, in a sense, is almost Starbucks’ largest country, with almost 3,000 stores. Howard Schultz Read Quote
I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven’t done the work that has built the foundation to support it. Howard Schultz Read Quote
America’s leaders need to put their feet in the shoes of working Americans. Howard Schultz Read Quote
