We have a big opportunity in China. We think the number of stores here can rival the number in North America. Howard Schultz Read Quote
I’m not as interested in what you make as I am in what you’re passionate about. What business are you really in? Howard Schultz Read Quote
I do think – as self-serving as it sounds – that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. Howard Schultz Read Quote
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision. Howard Schultz Read Quote
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz Read Quote
Starbucks has a role and a meaningful relationship with people that is not only about the coffee. Howard Schultz Read Quote
Social and digital media is a bullet train, and that bullet train is not coming home. Howard Schultz Read Quote
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America – a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. Howard Schultz Read Quote
