I always saw myself wanting to do something deemed successful and good at the same time. Howard Schultz Read Quote
Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others. Howard Schultz Read Quote
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. Howard Schultz Read Quote
Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine. Howard Schultz Read Quote
I think we are living in a time where the consumer has lots of choices, whether it’s coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. Howard Schultz Read Quote
You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there. Howard Schultz Read Quote
If you don’t love what you’re doing with unbridled passion and enthusiasm, you’re not going to succeed when you hit obstacles. Howard Schultz Read Quote
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I’m not sure there would have been a national brand of the scope of Starbucks. Howard Schultz Read Quote
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. Howard Schultz Read Quote
