Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. Howard Schultz Read Quote
My mother taught me something at a young age – she said ‘you are the company you keep’. To define yourself by some label or some level of resources – that’s pretty shallow. Howard Schultz Read Quote
It’s different when you’re trying to turn something around, especially something that you built, at a time when so many constituents – the media, Wall Street, competitors, ex-employees – are all saying that Starbucks’s best days are behind it, and that Schultz is never going to be able to bring it back. Howard Schultz Read Quote
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. Howard Schultz Read Quote
The response to the Starbucks brand has been phenomenal in our international markets. Howard Schultz Read Quote
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. Howard Schultz Read Quote
Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. Howard Schultz Read Quote
We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. Howard Schultz Read Quote
