When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew. Herb Kelleher Read Quote
Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life! Herb Kelleher Read Quote
What’s important is that a customer should get off the airplane feeling, ‘I didn’t just get from A to B. I had one of the most pleasant experiences I ever had, and I’ll be back for that reason.’ Herb Kelleher Read Quote
I’d say my mother made more of a difference to me than anyone else did. I know that’s a conventional and perhaps mundane answer, but my family was blown apart at the start of World War II. Herb Kelleher Read Quote
Fight hierarchy and bureaucracy as hard as you possibly can. Don’t ever let it become the master; always remember it’s the servant. Herb Kelleher Read Quote
A motivated employee treats the customer well. The customer is happy, so they keep coming back. It’s not one of the enduring green mysteries of all time; it is just the way it works. Herb Kelleher Read Quote
I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn’t get off the ground. Herb Kelleher Read Quote
My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don’t know what your mission is, and you probably don’t have one. Herb Kelleher Read Quote
