When I design a car, I want people to look at it and go, ‘Wow, that’s kind of interesting,’ and do a second take. Henrik Fisker Read Quote
As a car lover, I ask myself, ‘What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn’t pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?’ Henrik Fisker Read Quote
I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. Henrik Fisker Read Quote
When I see a car I’ve designed going down the street and somebody admiring it, that’s a nice feeling. Henrik Fisker Read Quote
I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don’t believe that it makes any sense for an automaker to develop autonomous driving. Henrik Fisker Read Quote
The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. Henrik Fisker Read Quote
I’m kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. Henrik Fisker Read Quote
I don’t take on projects that are a hassle or when someone comes in and says, ‘We really need this design,’ and I’m like, ‘OK, fine, I’ll do it.’ It really has to be something that I personally feel intrigued and excited about – any product, as long as I’m excited by it. It doesn’t have to be a car. Henrik Fisker Read Quote
In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines – you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. Henrik Fisker Read Quote
Tesla has defied everyone’s predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. Henrik Fisker Read Quote
