When I lecture kids, I say, ‘You’ve got to be ambitious by the advertising’ – ambitious. You’ve got to say, ‘See, this product? Maybe I can change the world with this product.’ They look at me like I’m nuts, but that’s what you can do. George Lois Read Quote
I may have destroyed world culture, but MTV wouldn’t exist today if it wasn’t for me. George Lois Read Quote
It’s almost as if creativity is dead. The visual power of advertising was everywhere – now it’s basically gone. George Lois Read Quote
A truly great magazine cover surprises, even shocks, and connects in a nano-second. George Lois Read Quote
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand. George Lois Read Quote
Whatever the creative industry, when you’re confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully… that’s you. George Lois Read Quote
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. George Lois Read Quote
Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea! George Lois Read Quote
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. George Lois Read Quote
