You could be an 18-year-old girl in Tokyo wondering how you could ever break into fashion or beauty, so you follow your favourite designer or editor, see what their day comprises, where they go, who they meet, how they do it… If I were setting up my own label today, I would definitely do it through Instagram. Eva Chen Read Quote
I use pure acetone Nail Polish Remover from Nails Inc. to really strip the nail. It’s actually important to dehydrate your nail a little bit to get rid of all of the oil before you put color on; then the color will really stick. Then, I use OPI Bond Aid. It’s a liquid dehydrator that you paint onto each nail. Eva Chen Read Quote
Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there’s more than just showing product. Show the woman who designed it. Write about your muses. Eva Chen Read Quote
There are different ways to show and tell through Instagram. What’s right for one designer will be very different for another designer, and everyone’s going to be figuring things out, but it’s a great opportunity to use it for feedback. Eva Chen Read Quote
I have a bag and shoe addiction. If I were a doctor or a lawyer, I’d still have it. Eva Chen Read Quote
I’ve been trying out all these bronzers, and By Terry has an amazing one called the Bronze Expert. Eva Chen Read Quote
Print is very important because I think there is nothing like the tactile sense of picking up a magazine. Eva Chen Read Quote
This is so cliche and cheesy but so true – seeing how happy people get if you A. give them a beauty product or B. give them a tip that works. There’s such joy in finding a good beauty product. Eva Chen Read Quote
