You don’t need most beauty products. They’re an emotional purchase. That’s why the conversations are really important. What choice do you have but to ask your customer what they want? Emily Weiss Read Quote
Making a bougie, expensive beauty brand wasn’t helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don’t need to charge an arm and a leg. Emily Weiss Read Quote
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. Emily Weiss Read Quote
Ultimately, we’re making and selling a consumer good that needs to work and that needs to make customers happy. Emily Weiss Read Quote
In our product development cycle, we ask and listen to our customer about what she wants. Emily Weiss Read Quote
One of the big things I’ve learned over the years and I’m excited that Glossier perpetuates is that wherever you’re at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. Emily Weiss Read Quote
