We’re creating a brand image which didn’t exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. Emilia Wickstead Read Quote
I was so young when I started, my taste has changed and developed, and I’ve gone from being a little bit safe to trying different things. Emilia Wickstead Read Quote
It’s almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn’t necessarily feel modern, but with different silhouettes and cuts, it can. Emilia Wickstead Read Quote
I saw a niche in the market where made-to-measure wasn’t being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, ‘Here we are with all these fashion-forward ideas – why not?’ Emilia Wickstead Read Quote
A lot of people ask, ‘How did you start the business, and how did you do it money-wise?’ And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That’s just how we did it. Emilia Wickstead Read Quote
It’s about having that nice balance. I think that’s the answer to today’s modern girl who is on the run. She’s throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. Emilia Wickstead Read Quote
I strongly believe that many of the best decisions are made on gut instinct. Emilia Wickstead Read Quote
I’m always designing for that sort of dressed-up woman who likes to go to different occasions, who’s career focused, but she entertains in the evening… a very sophisticated-feeling working woman who likes to have fun. Emilia Wickstead Read Quote
