I’d say I play on old world couture as opposed to modern day bridal; there’s something very timeless and appealing in that. Emilia Wickstead Read Quote
We do have a lot of personal relationships with people who will come to our store or showroom. Emilia Wickstead Read Quote
There’s a great niche in the market for what I do, which is effortless style. Emilia Wickstead Read Quote
I was very aware of the fact that I was a young designer, and I didn’t want to fall into the trap of ‘mother of the bride’ dressing and ‘occasion-wear.’ I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. Emilia Wickstead Read Quote
I love the idea of a dress or a coatdress rather than a suit with a jacket. Emilia Wickstead Read Quote
I love doing fittings and seeing women look really confident in their clothes because they’re not wearing something too boxy but that really shows off their figures. Everybody has a different figure – it’s important to design for different shapes. Emilia Wickstead Read Quote
I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she’s not just buying it because it’s of the moment or what’s currently in season. Emilia Wickstead Read Quote
I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she’ll have in her wardrobe forever. Emilia Wickstead Read Quote
I feel like British designers are having a real moment; there’s a lot of freedom to be different, and I think that that’s what so unique. There’s no expectation of what you’re going to see at London Fashion Week, and I think that’s why you get such a mixed bag of sweets. Emilia Wickstead Read Quote
I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details – and make it their own. They get a piece that is right for them. It’s a clever way of shopping in this economy. Emilia Wickstead Read Quote
