Though personally I’m not a fan of celebrating with fireworks, it is beautiful to watch the sight from a distance. Ekta Kapoor Read Quote
Diwali is chaotic in the Kapoor household, and that’s an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry. Ekta Kapoor Read Quote
I don’t want to be sitting and pondering over how many stars my film will get. It’s rubbish! I make films that I like – some get really appreciated, and some don’t. Till now, luckily, they have done well, but I can’t become a slave to that. And I won’t – never! Ekta Kapoor Read Quote
There will always be some films that the audience would like and some that they don’t. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don’t want to do that. Ekta Kapoor Read Quote
I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative. Ekta Kapoor Read Quote
To survive in a creative economy, you need basic instinct! You have to know and smell your viewer. Ekta Kapoor Read Quote
I’m just a simple television and film producer who started off from her garage and whose only idea was to tell a story. Ekta Kapoor Read Quote
For me, it’s quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind – and not one but many of thousands of minds. Ekta Kapoor Read Quote
I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually change the thinking of those not only in your country but in the countries where your films are watched. Ekta Kapoor Read Quote
