A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release. E. Joseph Cossman Read Quote
If you are ready to put a product or service on the market, look at that product or service and see how you can test it inexpensively. Keep in mind, you’ll only need one; you don’t need 1,000 to get the answer. E. Joseph Cossman Read Quote
If you try to make money doing something you’re not enjoying, it’s a hard way to make money. E. Joseph Cossman Read Quote
The criteria, the only rule you should follow – the only rule – is to never touch a product or service unless, every time it is sold, part of the profit has to come back to you. E. Joseph Cossman Read Quote
Making $30,000 on my first business deal was exciting, but not as exciting as the sudden knowledge that I did not have to work for anyone again. E. Joseph Cossman Read Quote
For products with revision possibilities, there is no better source available than a company going out of business! E. Joseph Cossman Read Quote
I believe the classified section of a newspaper – especially the ‘Business Opportunities’ column – can tell you more about your city ‘business-wise’ than any other publication. E. Joseph Cossman Read Quote
Many past products advertised in old publications can be profitably promoted all over again. Sometimes, just by giving them a new twist or modern application, you’ll hit a real winner. E. Joseph Cossman Read Quote
Expose yourself to the products and promotions of other manufacturers, and your own field of new ideas will greatly increase. E. Joseph Cossman Read Quote
Starting in business is like getting married… there is really no good time and no bad time. The time is now. E. Joseph Cossman Read Quote
