By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google. Douglas Rushkoff Read Quote
While Google has given away pretty much everything it has to offer – from search and maps to email and apps – this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. Douglas Rushkoff Read Quote
Online advertising may not be much more successful than an old double-barrel, but – like a good spray of buckshot – it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor. Douglas Rushkoff Read Quote
Our eyeball hours are scarce, indeed. That’s why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so. Douglas Rushkoff Read Quote
Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on. Douglas Rushkoff Read Quote
To buy an Apple product is to bet on the longevity of the closed system to which we’ve committed ourselves. And that system is embodied – through marketing as much as talent – by Steve Jobs. Douglas Rushkoff Read Quote
I think there can be a positive sort of futurism even in a presentist society. But I think it’s a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us. Douglas Rushkoff Read Quote
While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free. Douglas Rushkoff Read Quote
Digital technology is both arousing and distancing. We don’t look at the users on the other side as people. They aren’t – they’re just usernames, Facebook photos and Twitter handles. Douglas Rushkoff Read Quote
I find myself unable to let go of the sense that human beings are somehow special, and that moment-to-moment human experience contains a certain unquantifiable essence. I still suspect there is something too quirky, too paradoxical, or too interpersonal to be imitated or re-created by machine life. Douglas Rushkoff Read Quote
