I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. Donald Norman Read Quote
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman Read Quote
Readers always seem to think that the author has some control over the design of their books. Donald Norman Read Quote
As for all those mistakes I make – they are on purpose – to teach you how to deal with them. Donald Norman Read Quote
Sure, one can always get the students to relax and be happy – entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. Donald Norman Read Quote
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. Donald Norman Read Quote
User-centered design means working with your users all throughout the project. Donald Norman Read Quote
Isn’t one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it’s basically impossible to use text to show that. Donald Norman Read Quote
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman Read Quote
