I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it’s relevant to the desired outcome. David Droga Read Quote
A lot of people ask what it takes to move from being a creative to a leader: Take everyone’s career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. David Droga Read Quote
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it’s the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. David Droga Read Quote
Beanbags and softball matches and a cool Twitter handle doesn’t make young people want to work at your office. David Droga Read Quote
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you’ll have the conversation with the brand. If it’s not, it’s a waste of time. David Droga Read Quote
