Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. David Droga Read Quote
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. David Droga Read Quote
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths – love, fear, belonging, desire, and so on. David Droga Read Quote
It seems like not a lot of the world’s issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. David Droga Read Quote
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that’s in synch with what consumers want. David Droga Read Quote
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. David Droga Read Quote
There’s so much advertising on television that I find just lazy, just so lazy. I’m like, ‘Why are they doing that?’ David Droga Read Quote
I think the best way to show appreciation for things going well is to make things better. David Droga Read Quote
The majority of advertising agency creatives are creative people, but we’ve disciplined ourselves to think within traditional formats. I want to change that. David Droga Read Quote
