The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. David Droga Read Quote
Being the youngest of five boys with a younger sister, being the only one who didn’t go to university, I had to prove it was the right decision to go into advertising. David Droga Read Quote
I’m not embarrassed to be in advertising. But I’m embarrassed by a lot of advertising. David Droga Read Quote
The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. David Droga Read Quote
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. David Droga Read Quote
