For me, as someone growing up in a working-class suburb in Stockholm, I couldn’t afford all the music. So back in ’98, ’99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist. Daniel Ek Read Quote
With Spotify, people don’t get it until they try it. Then they tell their friends. Daniel Ek Read Quote
I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was. Daniel Ek Read Quote
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. Daniel Ek Read Quote
We are passionate about making it so that users enjoy the music that they want to enjoy but at the same time fairly compensates artists. That’s not the same as saving the music industry. Daniel Ek Read Quote
I’m not saying you can’t be successful in the music industry without Spotify. But when I look at the future of music, I don’t think scarcity is the model anymore. We have to embrace ubiquity – that music is everywhere. Daniel Ek Read Quote
Put your consumers in focus, and listen to what they’re actually saying, not what they tell you. Daniel Ek Read Quote
