When you’re thinking about your next product or current product and wondering how to make it different so you don’t have competition, understand the job the customer needs to get done. Clayton M. Christensen Read Quote
Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC. Clayton M. Christensen Read Quote
No idea for a new growth business ever comes fully shaped. When it emerges, it’s half-baked, and it then goes through a process of becoming fully shaped. Clayton M. Christensen Read Quote
For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room. Clayton M. Christensen Read Quote
Holiday Inn comes in at the bottom of the market, but they can’t go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they’re trying to compete against. They can’t disrupt them, because there isn’t anything about their model that is extendable upmarket. Clayton M. Christensen Read Quote
Disruption’ is, at its core, a really powerful idea. Everyone hijacks the idea to do whatever they want now. It’s the same way people hijacked the word ‘paradigm’ to justify lame things they’re trying to sell to mankind. Clayton M. Christensen Read Quote
We are awash in content that needs to be taught, yet the vast majority of colleges give a large portion of their faculties’ salaries to fund research. Clayton M. Christensen Read Quote
There is no single right answer or path forward, but there is one right way to frame the problem. Clayton M. Christensen Read Quote
The marginal cost of doing something ‘just this once’ always seems to be negligible, but the full cost will typically be much higher. Yet unconsciously, we will naturally employ the marginal-cost doctrine in our personal lives. Clayton M. Christensen Read Quote
