Unlike other sports, which are largely determined by individual athletic ability or team strength, NASCAR requires its competitors to cooperate in order to win. Charles Duhigg Read Quote
The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win. Charles Duhigg Read Quote
Not so long ago, companies that borrowed lots of money were considered risky, appropriate only for daredevil stock pickers. Those with lots of cash on hand and few outstanding debts might be dull stocks, but they were at least safe bets for bondholders. Charles Duhigg Read Quote
A huge amount of success in life comes from learning as a child how to make good habits. It’s good to help kids understand that when they do certain things habitually, they’re reinforcing patterns. Charles Duhigg Read Quote
When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between ‘teenyboppers’ and ‘counterculture consumers.’ Charles Duhigg Read Quote
Older consumers don’t want to be treated like teenagers; what’s more, they don’t want to believe they fall into any niche at all. Charles Duhigg Read Quote
Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. Charles Duhigg Read Quote
Teenagers ultimately don’t mind belonging to a group, because there’s always the opportunity to eventually become someone new. The elderly, by definition, are running out of opportunities for reinvention. Charles Duhigg Read Quote
Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe. Charles Duhigg Read Quote
As the nation’s elderly population grows, dozens of industries have tried to harness the political might of older Americans for corporate goals. Charles Duhigg Read Quote
