I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble. Brittany Kaiser Read Quote
To be honest, it’s hard when you’re knee-deep in the trenches of an industry to see it how others see it. Brittany Kaiser Read Quote
Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for. Brittany Kaiser Read Quote
If you are interacting with anything on your phone or your computer, it is specifically designed to collect as much data about you as possible, so that that can then be monetized. Brittany Kaiser Read Quote
Our data has been harvested, collected, modeled, and monetized – sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us. Brittany Kaiser Read Quote
The use of data for political purposes wasn’t invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy. Brittany Kaiser Read Quote
In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate. Brittany Kaiser Read Quote
