I really like the idea of fans being able to curate their entire digital experience at live events. Brian France Read Quote
Given that kids don’t play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans. Brian France Read Quote
As I was growing up and learning this business, I don’t think there’s a job I didn’t do. I started at the bottom and worked my way up. No matter what the job, I always looked for ways we could create value. Brian France Read Quote
Getting an opportunity is one thing, but success is based on always trying to create value. Brian France Read Quote
My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there’s an emotional component to that relationship. Brian France Read Quote
You never want to have a stumble, but it happens sometimes. It happens, and you get through things. Brian France Read Quote
Everything is pretty good in my life, and like everybody else, things happen, and you put your head down and solve challenges. Brian France Read Quote
I’m working with a lot of entrepreneurs and people launching new businesses. It’s fun. It’s what I’ve always liked to do and loved doing it in my years at NASCAR when we were growing NASCAR, building different lines of business and intellectual properties. Brian France Read Quote
I try to help out everyone at NASCAR whenever I can. It will always be a special place for me and certainly my family, so I’ll do whatever I can to help the industry. Brian France Read Quote
