The drivers are regular people that come from all over the country. I think the sports fans can relate to them. Brian France Read Quote
We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else. Brian France Read Quote
My hope is, and I know there are a couple of big manufacturers, and there always are – this is not breaking news – there’s always somebody who has an interest in at least understanding the NASCAR opportunity, and so my sense of it is over time that we will have a fourth manufacturer. Brian France Read Quote
We consider them a friend. We can’t win when other people lose. We would prefer to see a healthy IndyCar Series. Brian France Read Quote
Lots of things can happen when there’s really hard racing and contact going on. Brian France Read Quote
When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that’s what fans love. Brian France Read Quote
We want everybody in this country to be a NASCAR fan, and you can’t do that by being insensitive in any one area. Brian France Read Quote
Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport. Brian France Read Quote
If you look back at our history, we always tend to see drivers in waves move in one direction so it’s not uncommon to have three, four or five of your top drivers exit for different reasons in a short period of time, two years, whatever it is. Brian France Read Quote
If you go back many years ago, you could cruise around and build up a big point lead. You cannot cruise around at all. You gotta be on it. And that’s what I think people really enjoy. I’ve always believed that brings out the biggest moments, too. It brings out the driver talent. Brian France Read Quote
