One of the reasons the games business has become more popular and more broadly appealing is that it’s gone from this very solitary experience to this very social experience. Bobby Kotick Read Quote
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said ‘Activision Takeover Defense Fund.’ Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. Bobby Kotick Read Quote
You put some things out there. Some work, some don’t, and then one really takes off, and that pays for your failures. Then you go on to the next one. Bobby Kotick Read Quote
We’ve always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn’t diminish creativity. Bobby Kotick Read Quote
