MyMusic’ is a great showcase of what we can do as creators on a modest budget when we’re given the opportunity to put together a television-sized project, and hopefully, whether it’s ‘MyMusic’ making that transition to television or having something sprout off from it, it’s an exciting time to be a creator. Benny Fine Read Quote
Windows 95 had its 20th anniversary last year, so we got our hands on an old system and showed it to teenagers who were not even alive in 1995. The results were pretty great and also makes you feel quite old. Benny Fine Read Quote
The parallel we like to make…. is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say. Benny Fine Read Quote
There’s a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. ‘MyMusic’ is proof of that, having a successful run and now coming back for a second season. Benny Fine Read Quote
In a pre-YouTube world, and in the beginning of the YouTube world, it was more personality-based and centered around very simple content. Benny Fine Read Quote
We have a full writers’ room, and with something like ‘MyMusic,’ we’ve scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it’s easy to edit down to an episode. There are fun little things an actor might throw in there. Benny Fine Read Quote
When you create series and products, sometimes there’s specific situations where your content is being infringed… in very rare cases, somebody produces a beat-by-beat version of your exact series, which has happened to us. Benny Fine Read Quote
The whole upbringing was interesting because we grew up Orthodox Jews all the way until we were teenagers. Benny Fine Read Quote
A mockumentary is supposed to be real, and we were frustrated with mockumentaries on TV, which are so rampant because of the success of ‘The Office.’ It’s not real. You watch and ask why is there even a crew there. They never set it up in the narrative. You have a documentary crew following families for reasons we don’t understand. Benny Fine Read Quote
