Being web video ‘experts’/’pioneers,’ whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can’t just put out a good piece of content and expect it to be seen. Benny Fine Read Quote
From early on… we really looked at the Internet as a whole new way to provide storytelling and entertainment. Benny Fine Read Quote
Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start. Benny Fine Read Quote
That’s part of the ‘MyMusic’ idea: things that work online are the things that don’t stop. If you go off the air for a long time, there’s a concern about losing certain fans and momentum. Benny Fine Read Quote
It’s very rare for the Internet to have a successful narrative show like ‘MyMusic.’ It’s really a case study for what is the future of the sitcom. Benny Fine Read Quote
We are always taking a hard look at how life was in the past in coming up with interesting subject matter for our various series, and remembering how much I used to want an encyclopedia as a kid made me realize wanting a set is very unlikely for teens today, and that conversation would be interesting. Benny Fine Read Quote
We’ll be reporting music news every week and have real bands coming and performing on ‘MyMusic,’ interacting with the fictional cast as though they were real. Benny Fine Read Quote
There will be four ancillary shows on the MyMusic channel, and we’ll be updating an entire blog with up-to-the-minute music news. You can visit it like BuzzFeed or Pitchfork and get album reviews. It’s all as part of the sitcom experience, written by the characters. Benny Fine Read Quote
