You can get along very well in this world by simply coming up with a quantity of reasonably valid statements. B. F. Skinner Read Quote
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner Read Quote
A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment. B. F. Skinner Read Quote
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone. B. F. Skinner Read Quote
I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is. B. F. Skinner Read Quote
The way positive reinforcement is carried out is more important than the amount. B. F. Skinner Read Quote
