We were the first multibrand platform for the customization of designer clothing. And it’s great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you’re quite early, you’re learning a lot: both learning as a company, and the customer is still learning. Aslaug Magnusdottir Read Quote
I so often heard from women that they saw this beautiful fashion, but it didn’t always work for them – whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes. Aslaug Magnusdottir Read Quote
A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision. Aslaug Magnusdottir Read Quote
If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they’ll ask for additional images or want to contact the designer. Aslaug Magnusdottir Read Quote
