If you can pay enough people to buy your .99 ebook and review it positively, and crack one of Amazon’s bestseller lists, readers are going to check it out. Especially at a low price point like .99. Customers are suckers for the fallacy that the cream rises to the top. Andrew Shaffer Read Quote
Visibility is one of the most difficult parts of the self-publishing equation. No matter how great your book is, it is fighting against a tidal wave of cheap ebooks on Amazon. Andrew Shaffer Read Quote
The higher a book’s sales ranks, the better chances it has of being noticed by Amazon’s internal recommendations engine. Andrew Shaffer Read Quote
Barnes & Noble, along with other independent bookstores, are refusing to stock Amazon Publishing titles. They’ll order books from the online retail giant if customers ask, but bookstores have so far declined to be ‘showrooms’ for Amazon. Andrew Shaffer Read Quote
Young adult author Richelle Mead holds the distinction to perhaps be the only author ever to have a book banned… before it was even written. Andrew Shaffer Read Quote
If you’re looking for a behind-the-scenes rock-n-roll biography, pick up Nikki Sixx’s ‘The Heroin Diaries’. If you want the world’s most narcissistic high school yearbook, however, ‘First Step 2 Forever’ is your new bicycle. Andrew Shaffer Read Quote
I catch Filter in Des Moines doing their soundcheck at a small club. After tearing through a few songs, they spend nearly an hour meeting with fans as part of a radio station meet-and-greet. Andrew Shaffer Read Quote
In their political careers, Obama and Biden faced down lobbyists, Tea Party carpetbaggers, and Washington gridlock. Andrew Shaffer Read Quote
This is a common misconception about antidepressants: many people believe they’re simply ‘happy pills’ that will wipe a person’s emotional slate clean. Used correctly, antidepressants can lift the fog of mental illness. Andrew Shaffer Read Quote
Treat haters in your online spaces just the same as you would in the real world. If they’re not respectful to you and your customers, kick them out. Andrew Shaffer Read Quote
