We don’t like what we don’t know or understand. Parents don’t like the thought of their kids embracing social media because they don’t fully understand the benefits and dangers. Amy Jo Martin Read Quote
We’ll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y. Amy Jo Martin Read Quote
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services. Amy Jo Martin Read Quote
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term ‘social media’ didn’t do us any favors. It’s not really media. It’s more like the telephone, less like the TV. Amy Jo Martin Read Quote
Confidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it’s stemmed and fostered by self-assurance. To feel empowered is to feel free and that’s when people do their best work. You can’t fake confidence or empowerment. Amy Jo Martin Read Quote
Instagram has become one of my favorite platforms because of its simplicity. Amy Jo Martin Read Quote
There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there’s no quicker place for valuable information to spread than Twitter. Amy Jo Martin Read Quote
Governments can no longer control 100 percent of the story. Time and geographical boundaries disappear. In places like China and all over the Middle East, social-media outlets are being used to expose and hold accountable public officials that don’t want to be held accountable for corruption and human rights abuses. Amy Jo Martin Read Quote
Individuals who are out there to make transactions with pay-per-tweets, it’s a turnoff for their fans, rightfully so. Amy Jo Martin Read Quote
I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring. Amy Jo Martin Read Quote
