A writer can’t afford to just focus on writing and leave marketing aside in today’s competitive market. Amish Tripathi Read Quote
A bad book and good marketing won’t work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it. Amish Tripathi Read Quote
Anuj Bahari has always been a really good literary agent for me. What a good agent does is that he manages many of your business aspects so you can keep your time free for writing. Amish Tripathi Read Quote
I see everything like a movie. I laugh and cry, I smell, touch, see and describe my own experience. I don’t care if this sounds strange; I am not the creator – I am only the channel. The story is given to me. Amish Tripathi Read Quote
I turned atheist in the ’90s when India went through troubled times – communal riots, bomb blasts… Mumbai, where I live, was badly affected. I blamed religion; also, extremists on both sides – right and left. Amish Tripathi Read Quote
While in some countries there’s a feeling that literature must stay away from religion, this is not so in India – in the Indian way, literature is just another means to find a more spiritual life, to find our way to God. Amish Tripathi Read Quote
Myths are part of our DNA. We’re a civilisation with a continuous culture. The effort to modernize it keeps it alive. Readers connect with it. Amish Tripathi Read Quote
I am a voracious reader, so it’s difficult for me to give a list of my favourite authors of all time. Amish Tripathi Read Quote
In any industry, the people with the freshest ideas usually come from outside. Amish Tripathi Read Quote
In the India I was growing up in, history wasn’t really a wise career option. People would joke and say, ‘History’s okay, but what’s your actual job?’ I didn’t come from a privileged background and couldn’t afford to be irresponsible, so I did the pragmatic thing and did a MBA. Amish Tripathi Read Quote
