As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous. Alexander Nix Read Quote
We leave our personal ideologies at the door… We only work for mainstream political parties. Alexander Nix Read Quote
We didn’t do Brexit. We didn’t get money for it. We didn’t do work for it. We didn’t sign a contract. Alexander Nix Read Quote
The company started in the early 90s or late 80s. We were a behavioural science company. We didn’t pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground. Alexander Nix Read Quote
Well, we’ll look at the hundred thousand type A personalities, and then we’ll have a look at the corresponding data points that we have on those hundred thousand people. We’ll have a look at what attributes they have in common and then we’ll build a model based on that. Alexander Nix Read Quote
The idea of applying psychology or behavioural sciences to communication is not a new one. It’s very old behavioural economics. If it gives you some additional insights – so be it. Alexander Nix Read Quote
Starting with politics, we’d like to replace blanket advertising with individualised targeted and engagement ads. Alexander Nix Read Quote
We never worked in Russia. We never worked for Russia. I want to be careful, but I don’t think we have any Russian employees in our company whatsoever. We just don’t have business in Russia. We have no involvement with Russia, never have done. Alexander Nix Read Quote
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level. Alexander Nix Read Quote
