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Think about trailers you see in theaters. If you’re seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

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Anita Elberse

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My parents used to go ballroom dancing in their latter years, and it gave them so much pleasure.

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If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, ‘Let’s have the artist play just before Gaga.’ Now you’ve exposed the huge Gaga audience to the new artist. It’s similar to showing a trailer before a movie. The hit creates a hit.

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April 21, 2024

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, ‘Let’s have the artist play just before Gaga.’ Now you’ve exposed the huge Gaga audience to the new artist. It’s similar to showing a trailer before a movie. The hit creates a hit.

Previous

April 21, 2024

My parents used to go ballroom dancing in their latter years, and it gave them so much pleasure.

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